Cannes Lions

AHA

PREACHER, Austin / COCA-COLA / 2022

Film
Film
Film
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Overview

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Credits

Overview

Execution

House Paharty is about two friends finding their love for AHA’s new sparkling water flavors, which they’ve tried for the first time at a party. Taking their first sips inside, they quickly find they share an amazed reaction at the flavor of the product, and – as comedians – start riffing off of the exclamation within the product name, AHA. They make a stop by the cooler and grab a few cans to fulfill their mission: get everyone at the party to try the new AHA flavors that have gotten them so excited. So excited, as a matter of fact, they can’t help but dance about it. They then become AHAmbasadors and hand cans to everyone at the party while quipping about how great the drinks taste. After raving about flavor, the end card shows and they orchestrate a rendition of the tagline, “Can I Get An AHA?” “AHA!”

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