Cannes Lions

CORONA EXTRA BEER

CRAMER-KRASSELT, Chicago / CROWN IMPORTS / 2008

Presentation Image
Film
Presentation Image

Overview

Entries

Credits

Overview

Description

Corona Extra’s “Finishing Touch” takes viewers on a dramatic journey through the creation of an island, which ultimately evolves - at the speed of two million years in sixty-seconds - into the familiar Corona beach of the brand's long-running ad campaign. Created by Cramer-Krasselt, the spot depicts the evolution of a tropical island, from its turbulent birth as an underwater volcano to its final state as an unspoiled paradise. With feature-quality special effects and a full 30-piece orchestra soundtrack, the spot feels more like cinema than a commercial, and rewards the viewer with a dramatic look at the origins of the Corona world.

Similar Campaigns

9 items

Blasphemous Models

DRAFTLINE ARGENTINA, Buenos aires

Blasphemous Models

2021, ABINBEV

(opens in a new tab)