Cannes Lions

FANTA SUNNY MELON DRINK

OGILVY DENMARK, Copenhagen / COCA-COLA / 2004

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Description

Brief: make a launch site for the Fanta flavour, Fanta Sunny Melon, in a different way. Target Audience: youth, 15-25. Description: Fanta fans can watch fun news stories from all over the world and then make their own subtitles and send the news to friends. Payoff: Spread the news. Life is funny.

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