The cards were available on coca-cola.com.br/natal. People could customized them to say thanks to someone special. The cards could be shared through WhatsApp, Facebook, Twitter, and Email.

We produced 32 Coke cans so people could thank someone special and to amplify these thank you notes using digital media (Website, Facebook, Instagram, Twitter, and WhatsApp). We created 9 animated cards that could be customized and shared through social networks from 12/ 1/2017 through Christmas.

The Campaign achieved best emotional engagement in 2017

32+ million video views on digital platforms

R$ 4.5 Million earned media (133% increase vs 2016)

30 MM reach 183MM impacts

The visual language references mid-century modern-style Christmas cards through a contemporary geometric design. The palette is an extension of the brand’s colours: red, black, and green, which also happen to be Christmas’ main colours