Our idea that makes Fanta super interesting again for teens: The FANTA x YOU x JULIEN BAM MUSIC VIDEO. Julien Bam – Germany’s most popular influencer – activated teens to become part of a fresh music video on YouTube.

Julien Bam activated teens in his and Fanta’s social media channels to become part of a fresh music video – together with him, of course. The teens went crazy and uploaded enthusiastically their application videos, some of them even several ones showing some of their special skills. We picked the best 13 young talents and developed the music video with them.

The result delights eyes and ears on YouTube – and brought Fanta with a refreshing brand message back into the hearts of the young main target group.

On top of that, Fanta let teens become part of the YouTube culture – right next to Germany’s most popular influencer

• 6.4 mill. views

• 19 years viewtime

• Top15 YouTube charts (click charts 2017/12 Germany)

• 93% positive comments

• +5,200 subscribers on Fanta’s YouTube channel

• More than 1,500 application videos uploaded by the target group

• Uncountable: The teens knowing the Fanta lyrics by heart