Silver Surfer uses all his powers in key points for our target: TV, streets and Internet & mobiles. On TV, he monopolizes entire blocks of programming by “surfing” over commercials for all brands. Those breaks start and finish with a commercial of the film with Silver Surfer showing his surf skills. But as they could not get enough of our star, we extended his surf activity to commercials that closed the breaks, signing agreements with other advertisers.When night rolls around, Silver takes the streets, surfing the façades of buildings with hidden mobile projections. And if anyone tries to hide on the Internet or mobiles, they'll won't succeed either: Silver is capable of surfing after the pointer on your computer screen, of threatening to virtually round up the Fantastic Four and of stirring up all kinds of activity on your mobile (alerts, wallpapers, games, videos…).

More than 10 million viewers were sceptical of the first TV surfer one day before the premiere. The film was a box office hit on the weekend of its release (number one), beating the earnings for the premiere of part one, and with 10 percent less budget.