Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / ELIZABETH ARDEN / 2006
Overview
Entries
Credits
Description
Launched just before Valentine’s Day, the Magic Love Arrow game was created to help people capture true love – at least interactively. To play the game, simply upload a digital picture of the guy or girl you have a crush on. Place their face on the head of either the hunter or the goddess cartoon character. Then, pull back your Magic Love Arrow, aim it, and fire it at your true love. Britney congratulates you with every hit. Eight direct hits and you might score.
Similar Campaigns
12 items
GOODBY SILVERSTEIN & PARTNERS, San francisco
2005, ELIZABETH ARDEN
NETX COMMUNICATIONS, Sydney
2005, ELIZABETH ARDEN