Cannes Lions

FANTASY BRITNEY SPEARS FRAGRANCE

GOODBY SILVERSTEIN & PARTNERS, San Francisco / ELIZABETH ARDEN / 2006

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Launched just before Valentine’s Day, the Magic Love Arrow game was created to help people capture true love – at least interactively. To play the game, simply upload a digital picture of the guy or girl you have a crush on. Place their face on the head of either the hunter or the goddess cartoon character. Then, pull back your Magic Love Arrow, aim it, and fire it at your true love. Britney congratulates you with every hit. Eight direct hits and you might score.

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