Idea:

Claritin can return all senses to their former glory.

Claritin creates the first pre-roll you need to skip as fast as possible. That means we do WANT you to skip it!

HOW IT WORKS

• Viewer begins watching the desired video, as he/she believes.

• Picture and sound start to deteriorate.

• The message “Skip allergy. Live Claritin clear!” appears.

• Claritin pack shows up behind the "Skip ad" button.

• Viewer "Skips allergy" together with pre-roll.

• He/she watches the same video, but without distortion.

Impression: 2 182 186

Skip: 1 659 523

Total Reach: 1 809 987

CPV: 1,3