Reality is never as frightening as when it goes beyond fiction. Our idea was to transpose the Far Cry 5 universe into reality with a fully live action trailer launch. In the real world, the whole universe of the game takes another dimension: the small town of Hope County is no longer so peaceful, the madness of the faithful has no limit and the Prophet Joseph becomes even more terrifying. Besides, he also wrote his Bible ... "The book of Joseph"

Through an integrated campaign we brought the world of Hope County and the terrifying character of Joseph to life.

Far Cry 5 is the best launch in recent Ubisoft history with 2.5 million copies sold in the first week.

The Baptism reached 17.9 million views.

Organic rate : 21.3%

The Sermon a totalisé 12,5 millions de vues.

Share rate : 1,9%

The book of Joseph was given to over ten thousand hardcore fans