Cannes Lions
BETC, Paris / UBISOFT / 2016
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Description
Tom Clancy’s The Division (TCTD) is set in a society on the brink of
collapse. The game immerses players in a mid-crisis New York City, which has beendevastated by a fictional strain of smallpox - the Variola Chimera virus. As chaos reigns, The
Division, a classified unit of self-supported tactical agents, is activated in the middle of theepidemic to restore order and reclaim the city.
The “Yesterday” trailer, in 100% CGI, shows the
evolution of society, before and after the virus strikes NYC. The contrast is stark between the
idealized yesterday and the dramatic “today”, after the virus has begun to spread.
In the chaos and disorder the agents of The Division step up as modern day heroes.
Yesterday, they were ordinary citizens. Today, they are the Division.
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