To realize this mission digitally, we re-imagined their brand identity and developed three digital properties.

1. The responsive “L” digital identity is a representation of Lincoln Center’s breath and depth of cultural excellence that is adaptive across all different mediums.

First, a responsive website offering art lovers a curated, editorial approach to find events, performances and artists. Secondly, an all-access companion app, which combined digital ticketing with unique features like on-campus way-finding, pre-ordering drinks and a restroom queue tracker. Finally, the Tour Lincoln Center audio tour app allowed visitors to explore the world renowned 16.2-acre campus and unlock hidden stories.

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