Claire's is a one-stop fashion accessories shop. Consumers are spoilt for choice when they shop at Claire's. However it can sometimes be overwhelming with so much to choose from. Therefore the challenge is to make some key products shine and speak for itself in an interesting way.

Art has the power to touch people’s soul, stir emotion and connect creativity with beauty. Claire’s accessories when combined with art, can create a strong visual language that talk to consumers in-store.

It was a "SOLD OUT" for accessories that were highlighted in the posters. Overall sales increased significantly by 5%.