Cannes Lions

FASHION ACCESSORIES

DRAFTFCB CHINA, Shanghai / CLAIRE'S / 2013

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

Claire's is a one-stop fashion accessories shop. Consumers are spoilt for choice when they shop at Claire's. However it can sometimes be overwhelming with so much to choose from. Therefore the challenge is to make some key products shine and speak for itself in an interesting way.

Execution

Art has the power to touch people’s soul, stir emotion and connect creativity with beauty. Claire’s accessories when combined with art, can create a strong visual language that talk to consumers in-store.

Outcome

It was a "SOLD OUT" for accessories that were highlighted in the posters. Overall sales increased significantly by 5%.

Similar Campaigns

8 items

Claire's Pierces the Hearts of Gen ZAlpha

CLAIRE'S, Chicago

Claire's Pierces the Hearts of Gen ZAlpha

2023, CLAIRE'S

(opens in a new tab)