Cannes Lions

FASHION FOR ALL KIND

UNCLE GREY, Copenhagen / STYLEPIT / 2014

Awards:

2 Shortlisted Cannes Lions
Case Film
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Case Film
Presentation Image
Case Film
Case Film
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Online Video
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Overview

Entries

Credits

Overview

Description

In one long ultra slow-motion snapshot, showcasing the style pit collections in a new take on a digital catwalk, we combine the voyeuristic pleasure of people watching with a curated fashion catalogue.

Execution

The solution was to exhibit their extensive range of brands in an interactive retail environment, where you can browse the products in a visually arresting digital space.

The clothes were showcased using people from all walks of life in one long ultra slow-motion snapshot, creating a new take on a digital catwalk.

The digital experience loads an interactive film to play with. You can control the direction of the clip, toggling backwards and forwards, and pause to see the collection in detail.

You can share your favorite garments across social media platforms and buy directly from Stylepit.com

Outcome

After the launch of “Fashion for all kinds” visitors to www.stylepit.dk increased by 192%. This generated a revenue growth of 380% - delivering more than 1300 new transactions per day.

The project was able to significantly increase engagement rate delivering an average time spent of 5 minutes and 31 seconds - where users were looking, playing and buying.

Furthermore the campaign was able to attract a higher quality of traffic increasing conversion rates by 69% and reducing the overall bounce rate by 41%.

During the campaign the average basket size rose by 23% increasing from dkk 492 to dkk 613.

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