Cannes Lions
WYSIWYG COMUNICACION INTERACTIVA, Madrid / NOKIA SPAIN / 2005
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Always alert, always watching, always ready: never lower your guard! In order to increase the awareness for Nokia’s new game deck, the campaign stressed on its main feature: the multiplayer functionality. The mouse pointers around the user become rivals with their own personality as they await to enter into action: nervous and anxious, they expect the user to interact so they can start chasing and challenging him.
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