Cannes Lions

FASHION LIKE

DDB BRASIL, Sao Paulo / C&A / 2013

Overview

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Overview

Description

Every woman feels insecure when choosing an outfit to buy. To help them in this difficult task, we took the outfits from C&A’s Mother’s Day collection to Facebook. There, consumers were able to “like” their favorite items. Those “likes” were sent, in real time, to the hangers in the store, helping thousands of women pick the perfect outfit.

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