The spending of Chinese consumers is keeping pace with China's rapidly growing economy. Especially in the sales season, people are even more excited about shopping. As an international apparel brand, C&A hope to share their warmth to the world with clothes to children in the impoverished mountainous areas of China. During this time, how can we make people pay more attention to charity?

We created a special “CHANGING ROOM” in the fitting room of their store. In this room, you do not only change your clothes, but also children's life. When the customers enter the Changing Room and put their clothes on the hook, it activates a led screen, and shows you a child in need. Simultaneously, a special donation coupon with discount percentage will be printed and asking shoppers to donate part of their discount they got from the clothes they brought to the changing room. The discounts offered will vary, depending on the item of clothing selected. The event was held from 2015.12.10 to 2016.01.10 at C&A retail store in China. Meanwhile, this campaign is being promoted on C&A's official Wechat and Weibo.