Cannes Lions

FASHION PARTY

BLAB, Istanbul / 1V1Y.COM / 2013

Overview

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Credits

Overview

Description

Fashion Party (Moda Partisi) is the transmedia launch campaign for a private shopping company in Turkey; 1V1Y.COM.

Campaign starts with 33” TV commercials showing a chaotic private party, produced from a single 104” Internet film. At the end of each film, the audience is directed to modapartisi.1v1y.com on which shown wide-angle film version looping like animated gifs. The visitors can zoom scenes, watch detail videos, buy approx. 600 items just by clicking on casts and engage with several mini-stories like “TweetSale”, “Pindirim”, “Red Carpet Event”, “Bulsana”, “Mobese Act”, etc., which turn out to be the brand's year long viral communication.

Similar Campaigns

6 items

Neighbours

MJZ, Los angeles

Neighbours

2022, TK MAXX

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