The Sunrise Department Store event promotional mini site utilized the creative concept of 10 Tips to Shopping combined with visual and sound effects. The main objective of the mini site was to boost sales during the end of year sales period. But rather than using one way communication to inform consumers about the sales event, the mini site seeks to stimulate buying intention by presenting this information in a way that is both appealing and interactive. This was achieved by asking users a series of fashion related question, and from their answers bring them up to date with the current season's trend in fashion. The Viral Marketing method was also employed; since users have the option of forwarding the mini site, with the provision of coupons being the incentive.