“Get The Look For Less” was a three month online integrated content partnership with Handbag.com – their largest to date – that educated consumers on how to look great while on a budget, without compromising on quality or the couture clothing they craved. Our custom site featured a wide variety of fashion looks/trends and demonstrated how to achieve these looks on any budget at TK Maxx.

Fashion experts, stylists and popular magazine editors were the campaign’s mouthpiece, lending credibility with “Doubters.” We deployed our team to TK Maxx stores and produced weekly video webisodes as they created chic attire for every occasion while giving tips on how consumers could “Get The Look For Less.”The content was heavily promoted on Handbag.com and seeded across numerous video-sharing sites, fashion blogs and forums by Handbag’s editorial team. A Facebook application gave users access to the content via their profile page to exclusive sharable advice.

Research revealed “Shopping Guilt” is out of style! The campaign increased sales 6% and positive comments 37%. The site garnered 3.5 million impressions with +22,000 videos streamed and 27% site visit increase.

Of those exposed to the campaign:• “Doubters” were 357% more likely to shop TK Maxx within two months• “Doubters”/“Rejecters” were 35% and 750% more favourable toward the brand • 40.5% were very likely to shop at TK Maxx, more than Top Shop (123%) or New Look (108%)• 39% would shop within the month, 15% would recommend it• 39% thought TK Maxx had exciting clothing