AS Colour are New Zealand's leading suppliers of premium quality tee shirts. Every year they create a catalogue. We were asked to create a catalogue that wouldn't end up in the bin.

We designed something that didn't just showcase their range of tee shirts, it also doubled as a miniature showroom and tee shirt folding machine.

AS Colour were flooded with requests for the new design. American magazine 'T-world' not only wrote an article about it, they also added the catalogue to a documentary on T-shirt culture.

After three months, 87% of wholesale buyers were still in possession of their folding machine catalogue. As for the rest of the buyers, their catalogues weren’t thrown away. They had been stolen.