Cannes Lions
DRAFTFCB NEW ZEALAND, Auckland / AS COLOUR / 2014
Overview
Entries
Credits
Execution
A.S. Colour specialize in colour. By taking subjectivity out of the equation and giving customers solid proof that a new colour (outside their regular repertoire) could be an improvement, it gave them the confidence they needed to branch out and at least try something new (which ultimately means more sales).
Outcome
So far, 10,000+ people have used the AS Colourmatic.
They look 28% better on average.
Sales are up over 16%.
A.S. customers are brighter, bolder, and more confident than ever.
The A.S. Colourmatic has proven so successful, it is being rolled out across every A.S. store in Australasia. So keep an eye out.