Cannes Lions
TBWA\SWITZERLAND, Zurich / MCDONALD'S / 2013
Overview
Entries
Credits
Execution
To do so, the ad space was reset and programmed anew, resulting in a attention-grabbing display of the world’s largest Frappé-cup slurping itself empty and refilling continuously.
Outcome
With the help of a scrolling billboard, McDonald’s successfully staged the new, delicious Les Frappés Out Of Home campaign. Resulting a total increase of 10 % sales (comp. to 2011).
Similar Campaigns
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