A group of Neanderthal men are standing by a woolly mammoth that has fallen into their trap. They are about to slay the animal, when one of them points out that McDonald's has introduced the Big Tasty. The voice over explains: if McDonald's had introduced the Big Tasty 9,800 years ago, we would still have woolly mammoths around today. We then see how the presence of woolly mammoths would have enriched our every day lives in the present.