BK needed their sponsorship of the Getafe CF soccer club to mean more than the typical smattering of corporate logos. They approached us looking for inventive means to maximise their branding dollar. We soon realised that the best place for Burger King to advertise would be the last place anyone would expect: the inside of the team jersey. In the media-saturated world of professional sports, the sudden, the unexpected appearance of the King with every goal succeeded in garnering far more attention than a billboard or simple jersey ever could.

Perhaps the most compelling argument for the work’s effectiveness is the rampant popularity the shirts have achieved with Getafe fans. The BK Jerseys have become bona fide collectors items, with fans consistently requesting the (largely unavailable) item for purchase at stadium gift store and soccer outfitters nationwide.