Cannes Lions

FAST FOOD RESTAURANT

NBS, Rio De Janeiro / BOB'S / 2012

Film
Film
Film

Overview

Entries

Credits

Overview

Description

A hamburger wrapper you wouldn’t have to remove before eating.

Execution

A hamburger wrapper you wouldn’t have to remove before eating. With that idea in mind, we developed an action for Bob’s, a fast food restaurant in Brazil. During one day, we wrapped hamburgers in edible paper and offered it to the customers. And they did what we expected: ate the hamburger without hesitation. We filmed this action and created a viral video. People on the web loved the idea and started asking to try this as well. In the end, it was a really fun way to show how delicious Bob’s hamburgers are.

Outcome

A hamburger wrapper you wouldn’t have to remove before eating. With that idea in mind, we developed an action for Bob’s, a fast food restaurant in Brazil. During one day, we wrapped hamburgers in edible paper and offered it to the customers. And they did what we expected: ate the hamburger without hesitation. We filmed this action and created a viral video. People on the web loved the idea and started asking to try this as well. In the end, it was a really fun way to show how delicious Bob’s hamburgers are.

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