Cannes Lions

FAST FOOD RESTAURANT

DARE, Vancouver / MCDONALD'S / 2011

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Overview

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Credits

Overview

Execution

It started with a simple, but powerful idea – what if McDonald’s accepted Monopoly money like it was real money?

From there, it was just a matter of figuring out how McDonald’s could implement it. Once they realized this was in effect, a coupon without having to print a coupon, it was full steam ahead.

Outcome

Guest counts were up roughly 10%, they accepted over $10,000 in Monopoly over the two day promotion, and the promotion was well-used and drove sales. More specific results are not released by McDonald’s.

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