It started with a simple, but powerful idea – what if McDonald’s accepted Monopoly money like it was real money?

From there, it was just a matter of figuring out how McDonald’s could implement it. Once they realized this was in effect, a coupon without having to print a coupon, it was full steam ahead.

Guest counts were up roughly 10%, they accepted over $10,000 in Monopoly over the two day promotion, and the promotion was well-used and drove sales. More specific results are not released by McDonald’s.