Cannes Lions

FAST LIGHTING CHARCOAL

ALMA DDB, Miami / KINGSFORD / 2015

Awards:

2 Shortlisted Cannes Lions
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Supporting Images
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Overview

Entries

Credits

Overview

Execution

The main objective was to use images that communicated “fast”. Using illustration and CGI we generated those images using Kingsford Charcoal as a hero.

Outcome

The campaign created more brand awareness and an instant interest in trying the product.

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