Cannes Lions
FAST LIGHTING CHARCOAL
ALMA DDB, Miami / KINGSFORD / 2015
Awards:
2 Shortlisted Cannes Lions
1 of 0 items
Overview
Entries
Credits
OVERVIEW
Execution
The main objective was to use images that communicated “fast”. Using illustration and CGI we generated those images using Kingsford Charcoal as a hero.
Outcome
The campaign created more brand awareness and an instant interest in trying the product.
