A world first in the truest sense of the word – because it drew the whole world’s attention to Germany. That’s why McDonald’s had to make the new burger particularly appetising for its franchise holders ahead of the upcoming “market meeting”.

The “Fast Slow Food” leaflet. 100% hand-made. With humorous illustrations and self-mocking headlines. Free from additives such as product photos and marketing insights. A leaflet that truly no one would have expected from McDonald’s of all people.

The “Fast Slow Food” leaflet. 100% hand-made. With humorous illustrations and self-mocking headlines. Free from additives such as product photos and marketing insights. A leaflet that truly no one would have expected from McDonald’s of all people.