As an official Olympic sponsor, McDonald’s wants everybody in China to get involved with this grand event. China’s victory is the dream of every Chinese person when they think of the 2008 Beijing Olympics. Since "I’m lovin’ it" is McDonald’s global theme, we combined these two concepts to create a new catchphrase for the Olympics “I’m loving it when China wins”. McDonald’s has literally invited everyone in China to cheer for China by posting their message onto the McDonald’s website or through the McDonald’s Show-in Station at restaurants. It is the most successful Olympic campaign in China today.