Cannes Lions

FATIGUE-FIGHTER ENERGY DRINK

TBWA\KOREA, Seoul / DONG-A PHARM / 2008

Presentation Image

Overview

Entries

Credits

Overview

Description

After a massive oil spill in Tae-an, thousands of volunteers came and cleaned the shoreline. We linked this strenuous exertion of volunteers to Bacchus, the iconic brand of recovering from fatigue.

Similar Campaigns

11 items

1 Cannes Lions Award
Hair Talk

WUNDERMAN THOMPSON BANGKOK

Hair Talk

2019, UNILEVER

(opens in a new tab)