FC St. Pauli is the favourite club of our agency, so we would love to follow the home games from our own box. However, we totally dislike the glass and steel boxes you see nowadays in football grounds. We want something unique, that fits to the club we have been following for more than fifteen years. The box should not only stick out, but we would like to use this kind of sponsorship to promote our company´s image and demonstrate our close relationship with the club, founding client of our agency. Due to renovation-work the opportunity arose to build the "Counterpole" above the soon to be renovated back straight. The "Counterpole" consists of three container boxes that sit on a steel scaffold between the north stand and the back straight. On the outside of the upper container, we installed a terrace with 26 seats offering fans the best view over the pitch. The interior of the containers is an homage to the club and the district. In 14 games "Counterpole" provided match day hospitality in the current season and also stuck out as a true commitment to the club and its culture and as a reminder to stick to those values.

The ramshackle back straight, legendary home to the club`s hard-core fans was found as location: The former stadium announcer box and a discarded police container were converted into a two-level structure providing a viewing platform and a landmark for the club. The top box hosts up to 26 fans on an attached terrace with the best view of the pitch and a guarantee not to miss one second of the game: Every seat has its own barrel for draft beer and a television set to recapture crucial scenes in slow motion. Curry sausages are delivered by a toy train.The lower box was transformed into an exhibition space curating a loving collection of memorabilia from St. Pauli`s 100 year-history. In reusing building elements from the old stadium the new box honoured the shabby chic unique to St. Pauli and presented a spectacular alternative to the faceless steel and glass boxes.

The press coverage of the box in TV and press was amazing, including the most popular football TV show Sportschau (up to 7 million viewers) and Germany´s biggest newspaper BILD (circulation rate over 2.8 million).TV: ARD Sportschau, Sky Sport (PayTV channel with 2.5 million subscribers), ZDF Sportstudio (3 million viewers), ZDF Drehscheibe and some regional broadcastNewspapers: BILD national (2.900.355 copies sold), BILD Hamburg (229.249 copies sold) Hamburger Abendblatt (220.162 copies sold), Frankfurter Rundschau (129.786 copies sold)Magazines: View (149.881 copies sold), Bravo Sport (141.397 copies sold), Sportbild (454.551 copies sold), Horizont (18.077 copies sold), Werben & Verkaufen (33.365 copies sold). Total number of copies sold: 4.276.823Plus countless online magazines.