On the eve of International Women’s Day, we challenged the symbol of corporate America—Wall Street's Charging Bull—with a bronze statue of a young girl, appropriately named “Fearless Girl.” Fearless Girl was designed to represent the power of women today and tomorrow. Hands on hips, chin high, she stands strong in a place the business community—and the world—couldn't ignore.

Along with the statue, we created #FearlessGirl and invited people across the world to use it in joining our fight for women in leadership, lending their voice and sharing images of the statue. With this social media campaign, we created the opportunity for Fearless Girl to be more than a single statue, but a unifying message that transcended her place on Wall Street.

Nearly thirty years ago, a bronze Charging Bull statue appeared on Wall Street in the middle of the night, as a symbol for the strength of the American economy. On the eve of International Women’s Day 2017, in the middle of the night, we placed a bronze Fearless Girl on Wall Street to challenge him.

In creating Fearless Girl, we wanted to ensure that, despite her size, her presence came with the same power as the Charging Bull. Chin high, hands on hips, she stands for the power of women today and tomorrow. With the statue, we built an online and social media campaign that started with a behind-the-scenes film for International Women’s Day and the launch of #FearlessGirl across social media platforms and female influencers. We wanted Fearless Girl to be more than a statue, but a rallying cry for fearless women and girls everywhere.

Over 1 billion Twitter impressions within the first 12 hours; 3.3 billion Twitter impressions in 5 weeks; 405 million Instagram impressions in 6 weeks.

SSGA’s SHE Fund saw a 384% increase in its average daily trading volume in the first 3 days following the Fearless Girl launch.

SSGA’s share of voice jumped 379% (3/7 - 3/31; source: Radian6).

In six days, BlackRock, the world’s largest asset manager, joined SSGA’s call for greater diversity on corporate boards.

Fearless Girl reached 128 countries, with the majority of conversation in financial, leadership, innovation and social justice communities.

Online petitions demanding Fearless Girl remain in place garnered over 40,000 signatures, leading NYC Mayor Bill de Blasio to admit her as city public art, letting her stay through at least 2018.

Fearless Girl inspired Congresswoman Carolyn Maloney to re-introduce her Gender Diversity in Corporate Leadership Act.