Cannes Lions
LEO BURNETT SCHWEIZ, Zurich / BAG - BUNDESAMT FUR GESUNDHEIT / 2013
Overview
Entries
Credits
Description
A three spot campaign showing how individuals confronted with organ donation in an extreme situation decide and make their individual decision.
Execution
The casting for the film «The Decision» has been a challenge. Two guys sitting in a car and talking during the whole film – so it’s all about facial expression and acting with what you say and how you say it. The script has a humoristic, in a way light touch, but at the same time we needed real, believable characters. And the faces had to stand for two different types of persons, without being too cliché. We found Dirk Borchardt (the driver) and Heiko Pinkowski (co-driver) who matched all these requirements.
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