Cannes Lions

FEDEX

BBDO NEW YORK, New York / FEDEX / 2010

Awards:

2 Shortlisted Cannes Lions
Presentation Image
Presentation Image
Film
Film
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Overview

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Credits

Overview

Description

A small-company boss has a make-or-break client presentation in New York. He asks a trusted employee who the company’s best “presentation guy” is. The answer: ”Carl.” We then meet Carl, seated before some intimidating-looking clients. He’d better be ready to give the presentation of his life. But something about Carl seems off. We then learn that Carl’s reputation as the “presentation guy” was earned because he’s the back office expert who trusts FedEx Office to print presentations. He’s never been in front of clients in his life—as we soon find out.

Similar Campaigns

12 items

Where Now Meets Next

BBDO, New york

Where Now Meets Next

2022, FEDEX

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