BP Unleaded Staff Mailer - "Cleaner Petrol. Cleaner Planet."Internationally, BP is aligning itself to be a more environmentally responsible organisation. Part of the re-alignment includes the launch of BP unleaded, to one of its most important target audiences - BP staff. This email attachment allows each viewer to enjoy a customised experience - as they create an audio-visual montage of environmental images, derived from the new BP logo. The mailer continues, with ambient sound effects, voice over and animation to educate them about the launch of the product, the company's vision and the communications happening in various other media. Finally, it allows the user to respond via e-mail to give their opinion on the mailer, the re-launch or any other subject that they wish, to create a complete 1 to 1 communication.