Most people don't know how powerful the Orange Cloud is for protecting and storing their most precious files. So we had to do something spectacular to highlight this Orange service and increase sales.

When the French authorities decided to remove the Love locks from the world famous Pont des Arts, we came accross Alexis, a young photographer who shot the 40,000 locks before they were to be removed. And we decided to store all the locks on the Orange Cloud. Then we created a new virtual Pont des Arts where all the locks have been reattached at their exact initial spot.

A website called Relock Love. Where all the locks of the world famous Pont des Arts has been reattached at their exact initial spot.

People from 43 countries has connected to the website Relock Love and has discovered the Orange Cloud. Trafic on the Cloud commercial service : + 24 %