The media team talked to the most popular TV stations explaining what we wanted. They basically had to freeze the screen, and superimpose the loading circle animation and our message. UM invited the hosts of morning shows, and edition teams to have an active participation in the idea, improvising, in order to make it feel real. And that really worked!

A safe competition began between TV stations, where they tried to demonstrate which one was more creative in implementing the idea.

After one month:

We reached the 1st place in Top of Mind regarding best data.

There was a growth of 87% of new costumers (Data).

And there were over 10.000 interactions on social media and mentions in top trendsetter blogs.