As that message itself was intended to be at the streets, we didn't wanted to over distract drivers with our message.

We worked on making a visual synthesis for people to understand that chatting and driving at the same time is forbidden. That message needed to be direct and simple but effective.

We worked on the language already known by drivers: Traffic signs. And with a simple association between the forbidden signal and the drivers wheel, we found that the logo was already there, we only had to mix it.

And hands are where they should be, at the wheel, not at the cellphone.

The City Mayor's Office and the Traffic Police Department joined us to spread the message.

We had full media coverage.

People started placing the stickers with our logo in their bumpers and windshields committing to the campaign of not chatting while driving.