Cannes Lions
BBDO NEW YORK, New York / FEDEX / 2013
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A group of guys on business trip are checking into their hotel. They have brought their golf clubs with them, and are excited to get a game in, when suddenly they spot their boss checking in without his clubs. They don’t realize their boss has shipped his clubs there with FedEx. All they think is that they’re about to look bad when he catches them with their clubs. So they react hastily, throwing their clubs away in order to not be caught with them. This doesn’t work out so well.
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