The idea here was to take the premise that FedEx is the best and most reliable means of delivery and apply that in a fun, engaging way to the online world. The result was an interactive tool that allows users to upload content into a virtual FedEx box, enter an email address and then ‘launch’ the package through cyberspace. Though it started as a simple viral application, FedEx, in their enthusiasm, is now using it to send messages from their sponsored NASCAR driver, Denny Hamlin, to his legions of fans. Send and retrieve a package, to complete the experience.