Charged with building a website that illustrates the global reach of FedEx (and inspired by a brilliant print campaign courtesy of a sister agency), we set out to create a destination that shows FedEx working tirelessly behind the scenes. The result was a site that transports visitors behind an actual image of the world and reveals a fabulist landscape literally pulsating with a ceaseless hub of activity. It ended up being a pretty rich, engaging articulation of how FedEx is behind how the world does business (though existentially speaking, it’s a little troubling).