Cannes Lions

Feel It Still

WIEDEN+KENNEDY, Portland / PORTUGAL. THE MAN / 2017

Case Film
Supporting Content
MP3 Original Language

Overview

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Credits

Overview

Description

“Feel It Still” is a catchy anti-anthem about a clueless “rebel just for kicks.” We shot the video to look like typical rock star debauchery, but underneath it we hid 30 secret embedded links—an underground resistance toolkit to help the band’s fans fight the Trump administration.

Execution

At first glance, “Feel It Still” looks like a typically hip indie music video. But hidden within all that rock star apathy was a digital “resistance toolkit” that featured actionable ways to fight back against the Trump administration. The 30 secret links included a custom website with a direct-dial to the White House, a video explaining protester rights, donation sites for the ACLU and Planned Parenthood, and protest posters based on the band’s lyrics.

Outcome

• Averaged 17 interactions per viewing—4x the platform’s previous record.

• The single landed in the top 10 on Spotify’s Viral 50 chart in over 20 countries—including the #1 spot in the US and #4 spot globally.

• Covered by major publications like “Noisey”, “Spin”, “Fader”, and “Fast Company.”

• Video has almost 1,000,000 views across platforms.

• The band’s most successful single to date.

• NOTE: It is difficult to quantify the video’s charitable impact, but we are proud to have brought visibility to more than two dozen worthy organizations.

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