Cannes Lions

FEEL THE GAME

WIEDEN+KENNEDY AMSTERDAM, Amsterdam / EA GAMES / 2015

Film

Overview

Entries

Credits

Overview

Description

EA’s newest FIFA release, including ‘Emotional Intelligence’ and a ‘Living Pitch’, puts players physically and emotionally inside football. It lets you feel all the drama, excitement, thrills and spills of the modern game. Hence our idea: FIFA 15. FEEL THE GAME.

Now, we didn't want to talk about features but rather create a film that let you feel them. A film that recreates the gamer’s experience when playing FIFA 15

Using the power of FIFA’s in-game cameras and the cinematic eye, we see several gamers immersed in the world of football. But it is football like you've never seen it, filmed from new angles, impossible to achieve in real life. It is frenetic, compelling, helter-skelter, end-to-end stuff. If football is a roller-coaster ride, this is its filmic companion. By the end of it, you can’t help but want more.

Similar Campaigns

12 items

1 Cannes Lions Award
FIFA21 x Midnight Ramadan League

adam&eveDDB, London

FIFA21 x Midnight Ramadan League

2022, EA GAMES

(opens in a new tab)