Cannes Lions

FEEL THE GAME

WIEDEN+KENNEDY AMSTERDAM, Amsterdam / EA GAMES / 2015

Film
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EA’s newest FIFA release, including ‘Emotional Intelligence’ and a ‘Living Pitch’, puts players physically and emotionally inside football. It lets you feel all the drama, excitement, thrills and spills of the modern game. Hence our idea: FIFA 15. FEEL THE GAME.

Now, we didn't want to talk about features but rather create a film that let you feel them. A film that recreates the gamer’s experience when playing FIFA 15

Using the power of FIFA’s in-game cameras and the cinematic eye, we see several gamers immersed in the world of football. But it is football like you've never seen it, filmed from new angles, impossible to achieve in real life. It is frenetic, compelling, helter-skelter, end-to-end stuff. If football is a roller-coaster ride, this is its filmic companion. By the end of it, you can’t help but want more.

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