Ariel is one of the most beloved Disney Princesses, and the popularity of the film The Little Mermaid transcends generations. In 2019, this worldwide phenomenon celebrated its 30th anniversary, so we wanted to inspire the world to re-engage with the franchise.

The best way to do this? Create a tribute to the fans themselves. We conducted a search for the most passionate, devoted, and diverse group of people who go mad for all things mermaid, and filmed them singing the iconic song “Part of Your World.”

By capturing their love for The Little Mermaid with tenderness and authenticity, we showed how a tale about one girl who wanted to venture beyond the surface became a cultural force, inspiring people across the globe. In essence, our video captured the truth that The Little Mermaid is more than just a movie – it’s a part of our world.