BriefTo raise awareness of the SciFi channel in France.SolutionThe first part of the campaign - 'Find Sci Fi' - was a national treasure hunt for 10 abandoned alien children in France, incorporating ambient, viral movie, online advertising and microsite. Participants searched for the aliens thanks to clues announced online at www.findscifi.fr.But only 9 children were found - where was the 10th?A viral movie launch of the second half of the campaign - informing the audience that the 10th alien child, called Sci Fi, was in fact abandoned in an orphanage. The film ends with www.adoptscifi.fr