Cannes Lions

Feel the Power of PlayStation

adam&eveDDB, London / SONY / 2020

Film
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Overview

Entries

Credits

OVERVIEW

Execution

The most interesting part of the art direction and production design for this film was the heart facility. The wires are inserted through human hearts, coming out of the veins rigged up to PlayStation consoles.

We wanted to shoot as much in-camera as possible, so created rows and rows of fully functioning, animatronic hearts.

The hearts are lined up within their cages. We then replicated these layers/rows of heart cages during the postproduction process to imply the heart facility goes back on and on.

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