The team and the Director, drew inspiration from the aesthetics of carnivals, and the first Television set unveiling in Queens, NY World's Fair. The fully-CG fantastical world of pinball was created entirely in C4D, with the client requiring a unique and highly complex 4K 60 frame-per-second HDR deliverables. Director Robert Sethi comments, "This was a super exciting project for an incredible product and brand. It was a small team and a seamless creative collaboration. The key was to create a flow that you could watch multiple times and access at any starting point, the narrative was key, it had to be entertaining but not restrict the ability to dip in and out at any moment.”