How the campaign was launched:The world’s first real-time distribution banner, Blog parts,YouTube and cell phones, Also just like gigantic, overwhelming imperial paintings appearing in cities, In music videos, and at the concert hall. It spread all over Japan.Followed by a debut in thirty-minute long original TV shows.

It was introduced in Yahoo’s top news, and in various other media. Worldwide over 10.000 people contributed to REC YOU. and participated in this new branded experience.Also, the campaign had a great effect on the sales of walkman. It overtook the sales share of iPod in the week of 2007.11.12-16.