Background:The idea for the PS3 This is living digital campaign is a virtual hotel and the guests that find themselves there. Visitors can explore their rooms – and deduce for themselves what living is all about.The idea:Cherry is one of the guests at the hotel. She’s 22 years old, green-eyed, and is the kind of girl who believes anything.But will she be seduced by your chat-up lines? Leave a voice message on her mobile to find out.