Cannes Lions

FESTIVE DEEPAVALI

LEO BURNETT/ARC WORLDWIDE MALAYSIA, Kuala Lumpur / PETRONAS / 2011

Overview

Entries

Credits

Overview

Description

“Giant” tells the story of Ganesh, a boy who stands out from the rest because of his size. He longs to be like everyone else. But unbeknown to him, he is not different. He is special. As his grandmother said to him, “If you were normal or any smaller, who is going to carry Paatti?” It finally dawns upon Ganesh that no one is identical to one another. Everyone has special traits – the light that shines from within. For Ganesh, his size belies a kind heart that makes him a tower of strength his loved ones can lean on.

Similar Campaigns

12 items

Petronas Festive Films

ENSEMBLE WORLDWIDE, Petaling jaya

Petronas Festive Films

2020, PETRONAS

(opens in a new tab)